The Handbook of Marketing Strategy for Life Science Companies
Jean-Francois Denault, "The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market"
2018 | ISBN-10: 081537688X | 231 pages | EPUB | 4 MB
The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers’ behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more).