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    3. Rhetorical Theory and Praxis in the Business Communication Classroom

    Rhetorical Theory and Praxis in the Business Communication Classroom

    Posted By: ksveta6
    Date: 7 Feb 2021 19:55:14
    Rhetorical Theory and Praxis in the Business Communication Classroom

    Rhetorical Theory and Praxis in the Business Communication Classroom by Kristen Getchell, Paula Lentz
    2018 | ISBN: 0815354428, 081535441X | English | 232 pages | PDF | 3 MB

    Winner of the Association for Business Communication's 2019 Distinguished Book Award

    Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.
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