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    3. Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy (repost)

    Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy (repost)

    Posted By: Veslefrikk
    Date: 6 May 2014 19:25:41
    Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy (repost)

    Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
    Kaplan Business | 2002-10-18 | ISBN: 0793155606 | 336 pages | PDF | 1,6 MB

    This book serves to help marketers think like storytellers. It provides a look at the narrative cycle that binds consumers to the brand. It liberates storytelling and promotes it to a strategic device for the brand manager, rather than the function of copywriters.

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