How to Write a Marketing Plan, Fifth Edition
How to Write a Marketing Plan, Fifth Edition
by John Westwood
English | 2016 | ISBN: 0749475714 | 190 Pages | PDF/ePUB | 4.8/2.3 MB
by John Westwood
English | 2016 | ISBN: 0749475714 | 190 Pages | PDF/ePUB | 4.8/2.3 MB
A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.