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    3. Branding Your Business

    Branding Your Business

    Posted By: nebulae
    Date: 29 May 2014 05:04:44
    Branding Your Business

    James Hammond, "Branding Your Business"
    English | ISBN: 0749462965 | 2011 | 280 pages | PDF | 3 MB

    The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.


    Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.
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