Branding Your Business (Repost)
James Hammond, "Branding Your Business"
English | ISBN: 0749462965 | 2011 | 280 pages | PDF | 3 MB
English | ISBN: 0749462965 | 2011 | 280 pages | PDF | 3 MB
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.
Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.