A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers
Publisher: Kogan Page | ISBN: 0749460032 | edition 2010 | PDF | 128 pages | 3 mb
Publisher: Kogan Page | ISBN: 0749460032 | edition 2010 | PDF | 128 pages | 3 mb
A Quick Start Guide to Google AdWords outlines the background to Google, reveals the secrets behind pay-per-click advertising and what sells online, and gives vital tips on how to create a great campaign. With up-to-the-minute case studies and tips on vital business skills it covers: how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; how to track profits; pitfalls to avoid.