How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing 6th edition
Dave Patten, "How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing 6th edition"
English | ISBN: 0749451459 | 2008 | 256 pages | PDF | 4 MB
English | ISBN: 0749451459 | 2008 | 256 pages | PDF | 4 MB
Written in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. Explaining how to revitalize products and services with some basic marketing know-how, How to Market Your Business covers market research, advertising, promotion, selling techniques, product launches, and using the internet – everything a business owner needs to ensure their product reaches the market successfully.
This new edition stays up-to-date with all the new marketing channels, in particular those offered by the internet. With a strong emphasis on practical advice, this is a useful guide for anyone marketing on a tight budget, regardless of their level of marketing experience.