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    Key Account Management in Financial Services (repost)

    Posted By: arundhati
    Key Account Management in Financial Services (repost)

    Peter Cheverton, Bryan Foss, "Key Account Management in Financial Services"
    2005 | ISBN-10: 0749441879, 074945069X | 608 pages | PDF | 4 MB

    Using specific, tailored examples and case studies from global financial services companies, Key Account Management in Financial Services provides marketing professionals in the financial services sector with expert advice on marketing and selling their financial products to large clients.

    Compiled from original research and interviews, this book can be used as a “before, during, and after” guide to practical implementation. Contents include: defining key account management in financial services; the customer’s perspective; preparing for key account management; identifying key accounts; entry strategies; meeting the customer’s needs; keeping on track.