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    3. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

    Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

    Posted By: roxul
    Date: 17 Feb 2020 18:40:35
    Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

    Matt Haig, "Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time"
    English | ISBN: 0749439270 | 2003 | 310 pages | PDF | 790 KB

    ""This book is a lot of fun … Haig wants to educate as well as to entertain, and at this he succeeds. … Anyone with a professional interest or involvement in brand management should read this book."" – Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
    UPWARDS