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  3. The Essential Brand Book: Over 100 Techniques to Increase Brand Value (Repost)

The Essential Brand Book: Over 100 Techniques to Increase Brand Value (Repost)

Posted By: DZ123
Date: 2 Jan 2019 15:37:27
The Essential Brand Book: Over 100 Techniques to Increase Brand Value (Repost)

Iain Ellwood, "The Essential Brand Book: Over 100 Techniques to Increase Brand Value"
English | 2002 | ISBN: 0749438630 | PDF | pages: 334 | 1.3 mb

""Essential!"" – Marketing magazine ""A must for marketing and business professionals alike."" –Sales Director This fully updated paperback edition of ""The Essential Brand Book"" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.
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