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    3. Direct Marketing: A Step-By-Step Guide to Effective Planning and Targeting

    Direct Marketing: A Step-By-Step Guide to Effective Planning and Targeting

    Posted By: barlog
    Date: 12 Aug 2009 13:43:26
    Direct Marketing: A Step-By-Step Guide to Effective Planning and Targeting

    Direct Marketing: A Step-By-Step Guide to Effective Planning and Targeting (Marketing in Action Series)
    Publisher: Kogan Page | ISBN: 0749436778 | edition 2002-10-01 | PDF | 180 pages | 4,34 mb

    Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have an overall understanding of the scope and potential of this whole area.

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