Tags
Language
Tags
<<
December 2024
Su Mo Tu We Th Fr Sa
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31 1 2 3 4
  1. Home
  2. eBooks & eLearning
  3. Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods

Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods

Posted By: DZ123
Date: 8 Jan 2018 19:05:51
Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods

Peter Cheverton, "Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods"
English | 2001 | ISBN: 0749433558 | PDF | pages: 384 | 6.1 mb

Not just another introduction to marketing, ' ""Key Marketing Skills"" contains information, advice and guidance on the marketing issues of the moment, including key account management, CRM, and the impact on marketing of the e-revolution. This book and free CD ROM provides an action kit' for application to any business circumstance, whether it is in a consumer, business to business, industrial or service environment. Using live examples of good and bad marketing practice to provide insights and warnings, this book covers: * How to conduct a market audit; * Developing a marketing strategy; * Writing a marketing plan; * Segmenting your market; * Marketing and the e-revolution; * Strategies in the marketing mix; * Customer relationship marketing; * Delivering value. Includes a FREE CD ROM with a ready to use Directional Policy Matrix (DPM), the INSIGHT Marketing Planning template, interactive exercises, case studies and a presentation pack of tools and models.
UPWARDS