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    3. Kidfluence - The Marketer's Guide to Understanding and Reaching Generation Y

    Kidfluence - The Marketer's Guide to Understanding and Reaching Generation Y

    Posted By: insetes
    Date: 27 Apr 2021 10:10:51
    Kidfluence - The Marketer's Guide to Understanding and Reaching Generation Y

    Kidfluence - The Marketer's Guide to Understanding and Reaching Generation Y By Anne Sutherland, Beth Thompson
    2003 | 210 Pages | ISBN: 0071416226 | PDF | 6 MB


    Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
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