Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media

If you want to expand your business to the world’s largest e-market, this is the book you need.

In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants — Alibaba and Tencent — are engaged in an epic rivalry. You’ll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage.

What’s new:

New Retail and the Future of Commerce in China
Alibaba vs Tencent
Social Ranking 2020
Technology and Shifting Epicenters
China Going Global
China’s Soft Power

This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring.

What Every Marketer Needs to Know about China
How Your Business Can Harness Chinese Social Media
WeChat: China’s Operating System
Weibo: China’s Online Hotspot
The Future: Get Ready for New Retail
Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.