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    3. Product Innovation: Leading Change through Integrated Product Development

    Product Innovation: Leading Change through Integrated Product Development

    Posted By: step778
    Date: 16 May 2018 09:34:51
    Product Innovation: Leading Change through Integrated Product Development

    David L. Rainey, "Product Innovation: Leading Change through Integrated Product Development"
    2005 | pages: 641 | ISBN: 0521842751 | PDF | 4,3 mb

    This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

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