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The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy

Posted By: roxul
Date: 8 Oct 2024 05:31:59
The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy

Adam F. Simon, "The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy "
English | ISBN: 0521807336 | 2002 | 198 pages | PDF | 1125 KB

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.
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