Search Engine Optimization For Dummies, Second Edition
Publisher: For Dummies | ISBN: 0471979988 | edition 2006 | PDF | 387 pages | 11,9 mb
Publisher: For Dummies | ISBN: 0471979988 | edition 2006 | PDF | 387 pages | 11,9 mb
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.
Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can
* Gain greater visibility for your site
* Advance your position in the rankings
* Avoid techniques that cause search engines to bump your site to the end of the list
* Make pay-per-click advertising pay off
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