Consumer-Centric Category Management:How to Increase Profits by Managing Categories based on Consumer Needs (repost)
Consumer-Centric Category Management:How to Increase Profits by Managing Categories based on Consumer Needs
Wiley | 2005-12-07 | ISBN: 0471703591 | 368 pages | PDF | 9,2 MB
Wiley | 2005-12-07 | ISBN: 0471703591 | 368 pages | PDF | 9,2 MB
In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980s forms the foundation of many companies approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made most of them designed to place consumer understanding front and center.