The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture

A completely revised edition of the must–have resource for increasing your nonprofit′s bottom line This thoroughly revised and updated edition of the best–selling book The Ask is filled with suggestions, guidelines, and down–to–earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Written in winning language, filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask.

* Offers step–by–step guidance for learning personal solicitation skills
* Filled with real–world tools and techniques for raising money or support
* Contains advice for overcoming situations such as hesitating to ask for money and following through on the ask
* Written for fundraisers from any size organization

Includes information on how to apply asking skills to a fundraiser′s personal and professional pursuits.
From the Inside Flap

The A$k

This updated and expanded edition of the best–selling fundraising resource The Ask gives anyone who needs to learn how to ask—for their nonprofit organization, creative project, business venture, or simply for themselves—all the right steps and language to make the best Ask.

Fundraising expert Laura Fredricks guides her readers through views about money; formulating the right case statement and business plan; selecting the right people, at the right time, in the right location, to make the Ask; handling the myriad of responses to the Ask; and the crucial follow–up to each and every Ask.

The Ask is filled with numerous sample dialogues that any reader can use and adapt immediately. Laura Fredricks shares her insights on how to take a good Ask and turn it into the most effective Ask by providing best practices and solid examples of her own fundraising experiences. Her engaging, entertaining, and inspirational style of writing will transform anyone′s fear of asking into an action plan to make the right Ask.

This book is written for anyone who wants to develop the fundraising skills needed to achieve greater success and learn how to ask with confidence.