Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage
Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage
Jossey-Bass | ISBN: 0470284242 | 2009-02-17 | PDF | 272 pages | 2 Mb
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:
* Both provide mega-markets for almost every product and service
* Both have platforms that will dramatically reduce the company's global cost structure
* Both have platforms that will significantly boost the company's global technology and innovation base
* Both are springboards for the mergence of new fearsome global competitors.