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    3. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (repost)

    Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (repost)

    Posted By: interes
    Date: 18 Oct 2015 18:47:40
    Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (repost)

    Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan
    English | ISBN: 0470238275 | 2009 | EPUB/MOBI | 368 pages | 3 MB/2 MB

    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

    The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

    It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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