Where Value Hides: A New Way to Uncover Profitable Growth For Your Business
Wiley | 2006-10-30 | ISBN: 0470009209 | 280 pages | PDF | 1,1 MB
Wiley | 2006-10-30 | ISBN: 0470009209 | 280 pages | PDF | 1,1 MB
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions.