Social Entrepreneurship: Managing the Creation of Social Value
Social Entrepreneurship: Managing the Creation of Social Value
English | 2017 | ISBN: 0415817374 | 499 Pages | PDF conv | 4 MB
English | 2017 | ISBN: 0415817374 | 499 Pages | PDF conv | 4 MB
Social entrepreneurship differs from traditional forms of entrepreneurship in that the primary goal of the social venture is to address social problems and needs that are as yet unmet. The driving force of such ventures is social value creation. This new textbook aims to provide a comprehensive, cutting edge resource for students, introducing them to the unique concerns and challenges that face social ventures through a comparison with the principles of traditional entrepreneurship. The book consists of fourteen chapters covering all aspects of venture creation and management—from writing a business plan, to financing, people management, marketing, and social impact measurement.