Reinvention
Anthony Elliott, "Reinvention "
English | ISBN: 0415682843 | 2013 | 120 pages | PDF | 477 KB
English | ISBN: 0415682843 | 2013 | 120 pages | PDF | 477 KB
Ours is the era of ‘reinvention’. From psychotherapy to life coaching, from self-help manuals to cosmetic surgery, and from corporate rebranding to urban redesign: the art of reinvention is inextricably interwoven with the lure of the next frontier, the breakthrough to the next boundary – especially boundaries of the self.
In this insightful and provocative book, Anthony Elliott examines ‘reinvention’ as a key buzzword of our times. Through a wide-ranging and impassioned assessment, Elliott reviews the new global forms of reinvention – from reinvention gurus to business reinvention, from personal makeovers to corporate rebrandings. In doing so, he undertakes a serious if often amusing consideration of contemporary reinvention practices, including super-fast weight loss diets, celebrity makeovers, body augmentations, speed dating, online relationship therapies, organizational restructurings, business downsizings, and many more.
Read more