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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation

Posted By: step778
Date: 7 Jun 2024 10:06:48
Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation

Steven J. Jackson, "Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation"
English | 2004 | pages: 287 | ISBN: 0415339928, 041533991X | PDF | 1,4 mb

A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of co

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