Consumer Value: A Framework for Analysis and Research
Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series) by M. Holbrook
Publisher: Routledge | Number Of Pages: 220 | Publication Date: 1999-01-07 | ISBN-10: 0415191920 | PDF | 1 Mb
Publisher: Routledge | Number Of Pages: 220 | Publication Date: 1999-01-07 | ISBN-10: 0415191920 | PDF | 1 Mb
Consumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality.
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Consumer Value: A Framework for Analysis and Research
