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    3. Sway: The Irresistible Pull of Irrational Behavior

    Sway: The Irresistible Pull of Irrational Behavior

    Posted By: roxul
    Date: 1 Aug 2025 15:26:41
    Sway: The Irresistible Pull of Irrational Behavior

    Ori Brafman, "Sway: The Irresistible Pull of Irrational Behavior"
    English | ISBN: 0385530609 | 2009 | 206 pages | AZW3 | 3 MB

    A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

    Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

    Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior,



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