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    3. Marketing Recorded Music: How Music Companies Brand and Market Artists, 4th Edition

    Marketing Recorded Music: How Music Companies Brand and Market Artists, 4th Edition

    Posted By: yoyoloit
    Date: 29 Apr 2022 03:17:31
    Marketing Recorded Music: How Music Companies Brand and Market Artists, 4th Edition

    Marketing Recorded Music; How Music Companies Brand and Market Artists; 4th Edition
    by Tammy Donham
    English | 2022 | ISBN: ‎ 0367721171, 0367693941 | 519 pages | True PDF | 200.66 MB



    This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.
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