Halal Business Management: A Guide to Achieving Halal Excellence
by Marco Tieman
English | 2021 | ISBN: 0367625911 | 227 Pages | PDF | 8 MB
by Marco Tieman
English | 2021 | ISBN: 0367625911 | 227 Pages | PDF | 8 MB
The halal industry is a fast-growing industry due to demographics and industry expansion. Halal certification of products, outlets, and services is essential for doing business in Muslim-majority countries. This book shares the building blocks of professional halal business management, covering halal certification, halal supply chain management, branding and marketing, and halal risk and reputation management.