Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment
Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment
by Surja Datta
English | 2021 | ISBN: 0367322501 | 159 Pages | EPUB | 2 MB
by Surja Datta
English | 2021 | ISBN: 0367322501 | 159 Pages | EPUB | 2 MB
An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.