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The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge

Posted By: hill0
The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge

The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge
by Thomas Kolster

English | 2020 | ISBN: 0367242699 | 293 Pages | PDF | 6 MB

A single tweet from an irate customer can topple a CEO, much like a new business formed by a 20-something can disrupt business empires. Market economists have told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness.