Deep Data Analytics for New Product Development
Deep Data Analytics for New Product Development
by Walter R. Paczkowski
English | 2020 | ISBN: 0367077752 | 287 Pages | PDF EPUB | 23 MB
by Walter R. Paczkowski
English | 2020 | ISBN: 0367077752 | 287 Pages | PDF EPUB | 23 MB
Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole.