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    3. Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories by Martin Beck-Burridge

    Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories by Martin Beck-Burridge

    Posted By: thingska
    Date: 19 Jun 2015 10:55:06
    Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories by Martin Beck-Burridge

    Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories by Martin Beck-Burridge
    English | Feb 9, 2002 | ISBN: 0333925408 | 188 Pages | PDF | 676 kb

    Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

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