Marketing Channels 8th Edition
by Bert Rosenbloom
English | 2013 | ISBN: 0324316984 | 698 Pages | PDF | 11 MB
by Bert Rosenbloom
English | 2013 | ISBN: 0324316984 | 698 Pages | PDF | 11 MB
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.