When Search Meets Web Usability (repost)
When Search Meets Web Usability By Shari Thurow, Nick Musica
Publisher: New Riders Press 2009 | 208 Pages | ISBN: 0321605896 | PDF | 5 MB
Publisher: New Riders Press 2009 | 208 Pages | ISBN: 0321605896 | PDF | 5 MB
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.