China's New Culture of Cool: Understanding the Worlds Fastest-growing Market
Lianne Yu, Cynthia Chan, "China's New Culture of Cool: Understanding the Worlds Fastest-growing Market"
English | 2006 | ISBN: 0321453441 | EPUB | pages: 139 | 7.3 mb
English | 2006 | ISBN: 0321453441 | EPUB | pages: 139 | 7.3 mb
Authors LiAnne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle - food, style, home life, and mobility - they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis.