Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government
Amy H. Handlin, "Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government"
English | ISBN: 0313381550 | 2010 | 211 pages | PDF | 1 MB
English | ISBN: 0313381550 | 2010 | 211 pages | PDF | 1 MB
When big corporations want to influence the government, they hire pricey lobbyists. But little guys have been on their own-until now. Equally useful to entrepreneurs and established owner/managers, Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government is a businessperson's guide to getting heard by government decision-makers by using the same tactics professionals employ. Readers will learn how to lobby in a compelling, sophisticated way through a comprehensive approach that will work at any level, but the book is especially suited to state and local government where routine decisions can mean life or death for small- and medium-sized businesses. The book not only explains the building blocks of advocacy-targeting, tools, and tactics-but also applies them to specific, common challenges like seeking a variance or fighting an ordinance. Packed with examples and easily adaptable models, Be Your Own Lobbyist shows how even a small business can get a fair shake in the halls of government.