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Marketing Research: An Applied Approach, 3rd Edition

Posted By: interes
Date: 15 Nov 2020 20:21:27
Marketing Research: An Applied Approach, 3rd Edition

Marketing Research: An Applied Approach, 3rd Edition by Naresh K. Malhotra, David F. Birks
English | 2008-12-30 | ISBN: 0273706896 | 835 pages | PDF | 36 MB

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.

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