Retailing: An Introduction, 5th Edition
Retailing: An Introduction, 5th Edition by Roger Cox, Paul Brittain
English | 2004 | ISBN: 0273678191 | 348 Pages | PDF | 1,6 MB
English | 2004 | ISBN: 0273678191 | 348 Pages | PDF | 1,6 MB
This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.
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