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    3. Business-To-Business Marketing: A Step-by-Step Guide (Repost)

    Business-To-Business Marketing: A Step-by-Step Guide (Repost)

    Posted By: step778
    Date: 25 Apr 2025 07:26:04
    Business-To-Business Marketing: A Step-by-Step Guide (Repost)

    Ray Wright, "Business-To-Business Marketing: A Step-by-Step Guide"
    English | 2003 | pages: 537 | ISBN: 0273646478 | PDF | 4,8 mb

    Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence

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