Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)
Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing) by Douglas Lambert, James R Stock, Lisa M. Ellram
English | November 1, 1997 | ISBN: 0256141177 | 640 pages | PDF | 56.31 MB
English | November 1, 1997 | ISBN: 0256141177 | 640 pages | PDF | 56.31 MB
In an era when most managers–including those in the logistics arena–are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.