The Socialist Good Life : Desire, Development, and Standards of Living in Eastern Europe

What does the good life mean in a "backward" place?

As communist regimes denigrated widespread unemployment and consumer excess in Western countries, socialist Eastern European states simultaneously legitimized their power through their apparent ability to satisfy consumers' needs. Moving beyond binaries of production and consumption, the essays collected here examine the lessons consumption studies can offer about ethnic and national identity and the role of economic expertise in shaping consumer behavior. From Polish VCRs to Ukrainian fashion boutiques, tropical fruits in the GDR to cinemas in Belgrade, The Socialist Good Life explores what consumption means in a worker state where communist ideology emphasizes collective needs over individual pleasures.

"The time is ripe for this volume of essays, given climate change, escalating socio-economic inequalities, and now the radical effects of the novel coronavirus. These studies offer a nuanced picture of the modern "good life" that emerged in state-socialist Eastern Europe, with new perspectives on its successes and failures. There are surprises here. Who would have predicted the convergence among economists in east and west on supply-side theory by the 1970s? There are also provocations. Practices we might consider desirable today arose, ironically, from what were understood at the time as the failures of state-socialist consumer regimes: reuse and recycling, D.I.Y. skills for adapting, repairing and caring for the mass-produced goods available. In the years ahead, we may have much to learn from this exploration of the state-socialist experience." - Krisztina Fehervary, author of Politics in Color and Concrete: Socialist Materialities and the Middle Class in Hungary


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