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  3. Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

Posted By: arundhati
Date: 24 Nov 2024 03:26:15
Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

D. Sutton, "Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing"
English | ISBN: 0230611745 | 2009 | 222 pages | EPUB | 2 MB

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
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