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  3. Luxury Online: Styles, Systems, Strategies

Luxury Online: Styles, Systems, Strategies

Posted By: arundhati
Date: 22 Nov 2024 03:16:31
Luxury Online: Styles, Systems, Strategies

Uché Okonkwo, "Luxury Online: Styles, Systems, Strategies"
English | ISBN: 0230555365 | 2010 | 384 pages | EPUB | 4 MB

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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