Marketing Shares, Sharing Markets: Experts in Investment Banking
J. Blomberg, H. Kjellberg, "Marketing Shares, Sharing Markets: Experts in Investment Banking"
2012 | ISBN-10: 0230280676 | 255 pages | PDF | 2 MB
2012 | ISBN-10: 0230280676 | 255 pages | PDF | 2 MB
This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.