Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA (repost)
Gary Hopkins, "Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA"
English | 2010 | ISBN: 0230239730 | 256 pages | PDF | 3,2 MB
English | 2010 | ISBN: 0230239730 | 256 pages | PDF | 3,2 MB
Star-Spangled Soccer charts America’s 25-year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth, and the developing perfect soccer storm that will propel its unstoppable march forward. The book takes its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has redefined soccer in America forever, good and bad, up and down, but ultimately positioned to become a major force in the rapidly changing American sports landscape.