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    3. Housework and Housewives in American Advertising: Married to the Mop

    Housework and Housewives in American Advertising: Married to the Mop

    Posted By: step778
    Date: 18 Jun 2021 13:34:39
    Housework and Housewives in American Advertising: Married to the Mop

    Jessamyn Neuhaus, "Housework and Housewives in American Advertising: Married to the Mop"
    English | 2011 | pages: 276 | ISBN: 023011489X | PDF | 3,8 mb

    An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

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