Media Literacy and Semiotics
E. Gaines, "Media Literacy and Semiotics"
English | 2010 | pages: 187 | ISBN: 0230108288, 023010827X | PDF | 2,8 mb
English | 2010 | pages: 187 | ISBN: 0230108288, 023010827X | PDF | 2,8 mb
Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.
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