An Introduction to Rhetorical Communication, 9th Edition
An Introduction to Rhetorical Communication, 9th Edition by James C. McCroskey
English | June 10, 2005 | ISBN: 0205453511, 1138465453 | True EPUB/PDF | 352 pages | 5/16.4 MB
English | June 10, 2005 | ISBN: 0205453511, 1138465453 | True EPUB/PDF | 352 pages | 5/16.4 MB
An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students a solid grounding in the rhetorical tradition and the basis for developing effective messages.
New and Enduring Features
- The chapter on Ethos has been completely revised and updated with the most current research. The chapter in the new edition now recognizes and includes more references that the classical concept of ethos was more than just “source credibility.”
- The new edition has been thoroughly updated with new and revised examples.
- The text has been updated to include new discussions that reflect current research findings.
- Discusses
- Contains discussions of four classical rhetorical canons: invention, disposition, style and delivery.
- Includes a full chapter on culture and diversity, which focuses on how the changing world raises new concern for rhetorical communicators and which emphasizes ethnocentrism using a new self-assessment measure.
- Discusses the important ethical choices that rhetoricians face.
- Provides sample speeches for analysis and criticism.